Will you guys try this? The product is catching on in smaller restaurants across Massachusetts right now and people are loving it. It’s not necessarily Healthy they say but it’s def a meatless meat of the plant variety... it’s something called HEME kind and it’s catching fire everywhere
NYT “In Impossible, he said, Burger King found a way to satisfy that demand without the trade-offs that have traditionally come with vegetarian alternatives.
“We see there is no compromise on taste, and lots of upside on things that people seem to be looking for,” he said.”
Brown's central innovation was using a plant-based molecule called "heme" to recreate something resembling cow blood; he's touted it as the "secret sauce" to the taste of his veggie burgers
“Burger King’s announcement caps a month of incredible growth for the alternative meat movement. Earlier this month, Del Taco announced it’s partnering with Beyond Meat to offer new meatless tacos. And Qdoba announced that all 730 of its locations will offer Impossible Foods’ plant-based meat alternative.”