image: YouTube

Steve Van Zandt is apparently quite popular in Norway, where he stars in the Norwegian TV mafia dramedy Lilyhammer, which is also available through Netflix. So popular that he's featured in an ad campaign for a telecom company.

Van Zandt says, "The project has been very appealing, not least because the Norwegian quirkiness is the core topic of the campaign. As many are aware of, I have developed a certain fascination for Norway, to put it mildly. The Norwegian idiosyncrasies are extremely enjoyable and might even be difficult to fully comprehend, but they are also the foundation for lots of creativity and smart solutions that many would not have thought of.”

Van Zandt will be back in Norway this summer to film another season of Lilyhammer.